Described as online-to-offline digital commerce technology, Gini enables merchants and marketers to target loyalty and rewards based on actual transaction data from banks. The firm is launching its client relationship management platform in Hong Kong in the second quarter of this year.

The CRM platform helps merchants identify and reward customers with discounts, offers and incentives based on actual spending habits. Users will be able to redeem cashback rewards by simply using any credit card linked to the app, without any need for vouchers. Gini deploys the eWise AEGIS aggregation platform to pool multiple end-user credit cards and bank accounts, along with the eWise categorisation-as-a-service (CaaS) artificial intelligence API, to analyse individual spending patterns. 

Gini was recently admitted into the Cyberport Incubation Programme, a Hong Kong government-backed initiative to support entrepreneurs. It is named after economist and statistician Corrado Gini, who is most famous for his namesake measure of income disparity, the Gini coefficient. 

eWise provides financial data aggregation API and money management solutions, working with financial brands including wealth management firms, fintechs and retail banks. It is headquartered in Switzerland and was founded in 2000. It operates in Europe, Asia and Australia.